{"id":2731,"date":"2024-12-16T18:19:16","date_gmt":"2024-12-16T17:19:16","guid":{"rendered":"https:\/\/e-prumysl.cz\/?p=2731"},"modified":"2024-12-16T18:19:17","modified_gmt":"2024-12-16T17:19:17","slug":"fulfillment-jako-klic-k-rustu-vaseho-e-shopu-co-prinasi-a-proc-ho-vyuzit","status":"publish","type":"post","link":"https:\/\/www.e-prumysl.cz\/?p=2731","title":{"rendered":"Fulfillment jako kl\u00ed\u010d k r\u016fstu va\u0161eho e-shopu: Co p\u0159in\u00e1\u0161\u00ed a pro\u010d ho vyu\u017e\u00edt"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Fulfilment reprezentuje zp\u016fsob \u0159e\u0161en\u00ed logistiky. Jedn\u00e1 se konkr\u00e9tn\u011b o outsourcing t\u011bchto proces\u016f. Jak funguje a jak\u00e9 m\u00e1 z\u00e1sadn\u00ed v\u00fdhody?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je to fulfilment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fulfilment, zjednodu\u0161en\u011b \u0159e\u010deno, komplexn\u011b pokr\u00fdv\u00e1 logistick\u00e9 procesy dan\u00e9 spole\u010dnosti. \u010cin\u00ed tak v\u0161ak extern\u011b, tedy doch\u00e1z\u00ed k outsourcov\u00e1n\u00ed cel\u00e9ho procesu. Ten \u010d\u00edt\u00e1 p\u0159evzet\u00ed zbo\u017e\u00ed od dodavatel\u016f, jeho bezpe\u010dn\u00e9 uskladn\u011bn\u00ed i kompletaci objedn\u00e1vek, zabalen\u00ed a dopravu k z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdrazem fulfillment centrum (distribu\u010dn\u00ed centrum) se tak ozna\u010duje skladov\u00fd prostor pro v\u00fdrobky prod\u00e1van\u00e9 p\u0159es internetov\u00fd obchod nebo tr\u017ei\u0161t\u011b. Velk\u00e9 firmy mohou svoje distribu\u010dn\u00ed centrum vyu\u017e\u00edvat i ve prosp\u011bch dal\u0161\u00edch prodejc\u016f, zat\u00edmco men\u0161\u00ed obchodn\u00edci bez vlastn\u00edho z\u00e1zem\u00ed se \u010dast\u011bji uchyluj\u00ed ke spolupr\u00e1ci pr\u00e1v\u011b s extern\u00edm dodavatelem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To znamen\u00e1, \u017ee spole\u010dnosti, kter\u00e9 <a href=\"https:\/\/rtr.cz\/sluzby\/e-shop-logistika\/\">fulfilment<\/a> nab\u00edzej\u00ed, musej\u00ed disponovat pot\u0159ebn\u00fdmi sklady a tak\u00e9 p\u0159\u00edslu\u0161nou technologi\u00ed. Stejn\u011b tak je nutn\u00e9 zajistit p\u0159\u00edslu\u0161n\u00fd software a m\u00edt k dispozici i person\u00e1l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159enechat fulfilment v rukou extern\u00edch partner\u016f m\u016f\u017ee m\u00edt proto celou \u0159adu p\u0159ednost\u00ed a profitovat z tohoto rozhodnut\u00ed dok\u00e1\u017e\u00ed zejm\u00e9na mal\u00e9 a st\u0159edn\u00ed podniky, zejm\u00e9na pak e-shopy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00e9 jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u00fdhody fulfilmentu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V prvn\u00ed \u0159ad\u011b je benefitem fulfilmentu zna\u010dn\u00e1 \u00faspora \u010dasu. Obchod se d\u00edky tomu m\u016f\u017ee prim\u00e1rn\u011b soust\u0159edit na samotn\u00fd prodej, v\u00fdvoj nov\u00fdch produkt\u016f, p\u0159\u00edpadn\u011b na rozvoj marketingu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b tak doch\u00e1z\u00ed ke sn\u00ed\u017een\u00ed fixn\u00edch i provozn\u00edch n\u00e1klad\u016f. Kumulov\u00e1n\u00ed klient\u016f u partnera vede k poklesu v\u00fddaj\u016f za zaji\u0161t\u011bn\u00ed skladov\u00e9ho person\u00e1lu, obalov\u00e9ho materi\u00e1lu, dopravu, (ekologickou) likvidaci odpadu a dal\u0161\u00ed logistick\u00e9 slu\u017eby, jeliko\u017e tato z\u00e1t\u011b\u017e se v podstat\u011b rozkl\u00e1d\u00e1 mezi v\u00edce subjekt\u016f. Mimo to lze sn\u00ed\u017eit fixn\u00ed n\u00e1klady d\u00edky tomu, \u017ee plat\u00edte v\u017edy pouze ty prostory, kter\u00e9 re\u00e1ln\u011b vyu\u017e\u00edv\u00e1te.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1725\" height=\"1725\" src=\"https:\/\/e-prumysl.cz\/wp-content\/uploads\/2024\/12\/klic-dva.jpg\" alt=\"\" class=\"wp-image-2733\" srcset=\"https:\/\/www.e-prumysl.cz\/wp-content\/uploads\/2024\/12\/klic-dva.jpg 1725w, https:\/\/www.e-prumysl.cz\/wp-content\/uploads\/2024\/12\/klic-dva-1300x1300.jpg 1300w, https:\/\/www.e-prumysl.cz\/wp-content\/uploads\/2024\/12\/klic-dva-450x450.jpg 450w, https:\/\/www.e-prumysl.cz\/wp-content\/uploads\/2024\/12\/klic-dva-768x768.jpg 768w, https:\/\/www.e-prumysl.cz\/wp-content\/uploads\/2024\/12\/klic-dva-1536x1536.jpg 1536w, https:\/\/www.e-prumysl.cz\/wp-content\/uploads\/2024\/12\/klic-dva-150x150.jpg 150w, https:\/\/www.e-prumysl.cz\/wp-content\/uploads\/2024\/12\/klic-dva-300x300.jpg 300w, https:\/\/www.e-prumysl.cz\/wp-content\/uploads\/2024\/12\/klic-dva-696x696.jpg 696w, https:\/\/www.e-prumysl.cz\/wp-content\/uploads\/2024\/12\/klic-dva-1068x1068.jpg 1068w\" sizes=\"auto, (max-width: 1725px) 100vw, 1725px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vlastn\u00ed mal\u00fd sklad sklad nav\u00edc zpravidla nen\u00ed tak dob\u0159e automatizov\u00e1n, jako je tomu u profesion\u00e1ln\u00edho fulfilment centra. Automatizace p\u0159\u00edsp\u00edv\u00e1 jednak op\u011bt ke sn\u00ed\u017een\u00ed n\u00e1klad\u016f, ale vede i ke sn\u00ed\u017een\u00ed chybovosti v cel\u00e9m procesu. Expedice objedn\u00e1vek je tak rychl\u00e1 a spolehliv\u00e1, co\u017e z\u00e1rove\u0148 znamen\u00e1 i celkov\u011b lep\u0161\u00ed z\u00e1kaznickou zku\u0161enost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak funguje fulfilment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Obecn\u011b tak plat\u00ed, \u017ee obchodn\u00edk nemus\u00ed v\u016fbec se zbo\u017e\u00edm p\u0159ij\u00edt do kontaktu. M\u00e1 nad cel\u00fdm procesem ale st\u00e1le kontrolu a z\u00edsk\u00e1v\u00e1 data o odeslan\u00fdch z\u00e1silk\u00e1ch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cel\u00fd proces se skl\u00e1d\u00e1 z n\u011bkolika st\u011b\u017eejn\u00edch krok\u016f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>p\u0159\u00edjem zbo\u017e\u00ed<\/li>\n\n\n\n<li>skladov\u00e1n\u00ed<\/li>\n\n\n\n<li>p\u0159\u00edprava objedn\u00e1vek<\/li>\n\n\n\n<li>balen\u00ed z\u00e1silek<\/li>\n\n\n\n<li>expedice<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V r\u00e1mci logistick\u00fdch slu\u017eeb lze rovn\u011b\u017e vyu\u017e\u00edt i efektivn\u00ed mo\u017enosti p\u0159izp\u016fsoben\u00ed nap\u0159\u00edklad u jednotliv\u00fdch balen\u00ed nebo p\u0159i zna\u010den\u00ed v\u00fdrobk\u016f. P\u0159\u00edpadn\u011b m\u016f\u017ee fulfilment centrum \u0159e\u0161it i tzv. reverzn\u00ed logistiku, to znamen\u00e1 vratky a reklamace<strong>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d zvolit slu\u017ebu RTR.cz pro fulfillment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cesk\u00e1 zna\u010dka RTR nab\u00edz\u00ed profesion\u00e1ln\u00ed logistick\u00e9 slu\u017eby v oboru skladov\u00e9 logistiky a <a href=\"https:\/\/rtr.cz\/sluzby\/e-shop-logistika\/\">fulfilmentu pro e-shopy<\/a>. Na trhu p\u016fsob\u00ed ji\u017e od roku 1991, dnes s v\u00edce ne\u017e stovkou zam\u011bstnanc\u016f. Prim\u00e1rn\u011b zaji\u0161\u0165uje slu\u017eby v Praze, Olomouci a \u00dast\u00ed nad Labem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zabezpe\u010duje komplexn\u00ed logistiku od p\u0159\u00edjmu zbo\u017e\u00ed na sklad, kontroly zbo\u017e\u00ed p\u0159i p\u0159evzet\u00ed a jeho rozt\u0159\u00edd\u011bn\u00ed p\u0159es kompletaci objedn\u00e1vek a\u017e po p\u0159\u00edpravu z\u00e1silky k doru\u010den\u00ed a expedici zbo\u017e\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K&nbsp;pokryt\u00ed rozmanit\u00fdch pot\u0159eb klient\u016f vyu\u017e\u00edv\u00e1 z\u00e1zem\u00ed vlastn\u00edch logistick\u00fdch center a profesion\u00e1ln\u00ed skladov\u00fd syst\u00e9m Helios. V\u00fdhodou spolupr\u00e1ce je maxim\u00e1ln\u00ed flexibilita pro pot\u0159eby r\u016fzn\u00fdch obor\u016f a tak\u00e9 individu\u00e1ln\u00ed p\u0159\u00edstup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S fulfilmentem tak najdete spolehliv\u00e9ho a zodpov\u011bdn\u00e9ho partnera pro sv\u016fj byznys. Sv\u016fj \u010das, pen\u00edze a lidsk\u00e9 zdroje m\u016f\u017eete efektivn\u011b vyu\u017e\u00edt pro rozvoj vlastn\u00edho&nbsp;e-shopu. Nev\u00e1hejte a vyzkou\u0161ejte tyto slu\u017eby je\u0161t\u011b dnes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fulfilment reprezentuje zp\u016fsob \u0159e\u0161en\u00ed logistiky. Jedn\u00e1 se konkr\u00e9tn\u011b o outsourcing t\u011bchto proces\u016f. Jak funguje a jak\u00e9 m\u00e1 z\u00e1sadn\u00ed v\u00fdhody? Co je to fulfilment Fulfilment, zjednodu\u0161en\u011b \u0159e\u010deno, komplexn\u011b pokr\u00fdv\u00e1 logistick\u00e9 procesy dan\u00e9 spole\u010dnosti. \u010cin\u00ed tak v\u0161ak extern\u011b, tedy doch\u00e1z\u00ed k outsourcov\u00e1n\u00ed cel\u00e9ho procesu. Ten \u010d\u00edt\u00e1 p\u0159evzet\u00ed zbo\u017e\u00ed od dodavatel\u016f, jeho bezpe\u010dn\u00e9 uskladn\u011bn\u00ed i kompletaci objedn\u00e1vek, zabalen\u00ed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[156],"tags":[],"class_list":["post-2731","post","type-post","status-publish","format-standard","has-post-thumbnail","category-podnikani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fulfillment jako kl\u00ed\u010d k r\u016fstu va\u0161eho e-shopu: Co p\u0159in\u00e1\u0161\u00ed a pro\u010d ho vyu\u017e\u00edt - e Pr\u016fmysl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-prumysl.cz\/?p=2731\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fulfillment jako kl\u00ed\u010d k r\u016fstu va\u0161eho e-shopu: Co p\u0159in\u00e1\u0161\u00ed a pro\u010d ho vyu\u017e\u00edt - e Pr\u016fmysl\" \/>\n<meta property=\"og:description\" content=\"Fulfilment reprezentuje zp\u016fsob \u0159e\u0161en\u00ed logistiky. Jedn\u00e1 se konkr\u00e9tn\u011b o outsourcing t\u011bchto proces\u016f. Jak funguje a jak\u00e9 m\u00e1 z\u00e1sadn\u00ed v\u00fdhody? Co je to fulfilment Fulfilment, zjednodu\u0161en\u011b \u0159e\u010deno, komplexn\u011b pokr\u00fdv\u00e1 logistick\u00e9 procesy dan\u00e9 spole\u010dnosti. \u010cin\u00ed tak v\u0161ak extern\u011b, tedy doch\u00e1z\u00ed k outsourcov\u00e1n\u00ed cel\u00e9ho procesu. Ten \u010d\u00edt\u00e1 p\u0159evzet\u00ed zbo\u017e\u00ed od dodavatel\u016f, jeho bezpe\u010dn\u00e9 uskladn\u011bn\u00ed i kompletaci objedn\u00e1vek, zabalen\u00ed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.e-prumysl.cz\/?p=2731\" \/>\n<meta property=\"og:site_name\" content=\"e Pr\u016fmysl\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-16T17:19:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-16T17:19:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.e-prumysl.cz\/wp-content\/uploads\/2024\/12\/klic-uvod.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1386\" \/>\n\t<meta property=\"og:image:height\" content=\"923\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MBA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"MBA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.e-prumysl.cz\\\/?p=2731#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.e-prumysl.cz\\\/?p=2731\"},\"author\":{\"name\":\"MBA\",\"@id\":\"https:\\\/\\\/e-prumysl.cz\\\/#\\\/schema\\\/person\\\/bf0b216f6951045926957ebaceac4d00\"},\"headline\":\"Fulfillment jako kl\u00ed\u010d k r\u016fstu va\u0161eho e-shopu: Co p\u0159in\u00e1\u0161\u00ed a pro\u010d ho vyu\u017e\u00edt\",\"datePublished\":\"2024-12-16T17:19:16+00:00\",\"dateModified\":\"2024-12-16T17:19:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.e-prumysl.cz\\\/?p=2731\"},\"wordCount\":720,\"image\":{\"@id\":\"https:\\\/\\\/www.e-prumysl.cz\\\/?p=2731#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.e-prumysl.cz\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/klic-uvod.jpg\",\"articleSection\":[\"Podnik\u00e1n\u00ed\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.e-prumysl.cz\\\/?p=2731\",\"url\":\"https:\\\/\\\/www.e-prumysl.cz\\\/?p=2731\",\"name\":\"Fulfillment jako kl\u00ed\u010d k r\u016fstu va\u0161eho e-shopu: Co p\u0159in\u00e1\u0161\u00ed a pro\u010d ho vyu\u017e\u00edt - 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